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Dominick, Joseph R.

The dynamics of mass communication / Joseph R. Dominick. - 3. - xix,597p. ; 24 cm.

ISBN: 0070175594

Subjects--Topical Terms:
Sociology

Index Terms--Genre/Form:
Mass communication.
Mass media.
Printing.
Newspapers.
Periodicals.
Books.
Industry.
Radio.
Films.
Television.
Public relations.
Advertising.

Dewey Class. No.: 302.23 / D671