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Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 6. - Upper Saddle River, NJ : Pearson Education, 2004. - xviii, 621p. : col. ill. ; 24 cm.

Subjects--Topical Terms:
Business management.

Index Terms--Genre/Form:
Consumer behaviour.

Dewey Class. No.: 658.8342 / S689