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Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 7. - xxvii, 662p. : col. ill. ; 24 cm.

Includes bibliographical referenecs and index.

ISBN: 0324282893

Subjects--Topical Terms:
Trade, communications and transportation

Index Terms--Genre/Form:
International trade.
Marketing.

Dewey Class. No.: 382 / C582