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Zikmund, William G.,

Exploring marketing research / William G. Zikmund, Barry J. Babin. - Ninth Edition. - xxi, 698 pages : colored illustrations ; 24 cm.

ISBN: 0324320884

Subjects--Topical Terms:
Business management

Index Terms--Genre/Form:
Market research.

Dewey Class. No.: 658.83 / Z68