Brand together :
Ind, Nicholas,
Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. - First Edition. - x, 172 pages ; 24 cm.
Business management
Production management.
Marking.
Customers.--Customer relations
658.4063 / I38
Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. - First Edition. - x, 172 pages ; 24 cm.
Business management
Production management.
Marking.
Customers.--Customer relations
658.4063 / I38