عرض عادي عرض مارك عرض تدوب

Czerniawski, Richard D.

Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney. - - xxi, 298pages ; 24 cm.

Subjects--Topical Terms:
Business Management

Index Terms--Genre/Form:
Marketing.
Advertising.
Trademarks.

Dewey Class. No.: 658.8343 / C998