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Baskin, Jonathan Salem

Branding Only Works on Cattle : The New Way to Get Known and Drive Your Competitors Crazy / Jonathan Salem Baskin. - First Edition. - 261 pages ; 24 cm.

ISBN: 9780446178013

Subjects--Topical Terms:
Business management

Index Terms--Genre/Form:
MARKETING
BRANDING
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.827 / B315