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Eagle, Lynne,

Marketing Communications / Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd. - Second Edition. - xvi, 401 pages ; 25 cm.

ISBN: 9780429447044

Subjects--Topical Terms:
Business management

Index Terms--Genre/Form:
MARKETING
COMMUNICATION
ADVERTISING

Dewey Class. No.: 658.802 / E11