Marketing : real people, real choices / (رقم التسجيلة. 106302)

تفاصيل مارك
000 -LEADER
fixed length control field	00847nam a2200325zu 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132318040
040 ## - CATALOGING SOURCE
Language of cataloging	eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	S689
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Solomon, Michael R.
245 10 - TITLE STATEMENT
Title	Marketing : real people, real choices /
Statement of responsibility, etc	Michael R. Solomon, Elnora W. Stuart.
264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Jersey :
Name of publisher, distributor, etc	Prentice-Hall,
Date of publication, distribution, etc	1997.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 774p. ;
Dimensions	24 cm.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Business management
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Production.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Sales management.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Distribution.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Consumers.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Market segmentation.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Communication.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Business.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Consumers.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Marketing channels.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Stuart, Elnora W.
Relator term	JOINT.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	كتاب

المقتنيات
Source of classification or shelving scheme	Home library	Current library	Date acquired	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Koha item type	Public note
Dewey Decimal Classification	main library	main library	20/05/1998	043679		658.8 S689	9832671	05/10/2019	S689	كتاب	xxvi, 774p.