How to market to consumers : (رقم التسجيلة. 155115)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00697cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | joamsf |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240703154244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240703t1989 nyu||||g |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | joamsf |
| Description conventions | RDA |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Q3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A., |
| Relator term | Author. |
| 245 10 - TITLE STATEMENT | |
| Title | How to market to consumers : |
| Remainder of title | 10 ways to win / |
| Statement of responsibility, etc | John A. Quelch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 224 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business management |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Consumers. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | كتاب |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Source of classification or shelving scheme | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | main library | main library | Extended Library | 15/11/2009 | 177184 | 658.8 Q3 | 0955684 | 05/10/2019 | 1 | كتاب |