Digital Marketing Excellence : (Record no. 229630)

MARC details
000 -LEADER
fixed length control field 00854cam a2200265 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field joamsf
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230418132435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230404t2023 uk a|||g |||| 00| 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367444754
040 ## - CATALOGING SOURCE
Transcribing agency joamsf
Description conventions RDA
Language of cataloging eng
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number C433
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Relator term Author.
245 10 - TITLE STATEMENT
Title Digital Marketing Excellence :
Remainder of title Planning , Optimizing and Integrating Online Marketing /
Statement of responsibility, etc Dave Chaffey and P. R. Smith.
250 ## - EDITION STATEMENT
Edition statement Sixth Edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 638 pages :
Other physical details colored illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 21
Topical term or geographic name as entry element Business management
655 #4 - INDEX TERM--GENRE/FORM
9 (RLIN) 27048
Genre/form data or focus term MARKETING
General subdivision INTERNET MARKETING
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, P. R,
Relator term Contributor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type book
Holdings
Source of classification or shelving scheme Home library Current library Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Copy number Koha item type
Dewey Decimal Classification HTU HTU 18/04/2023 1 658.872 C433 H2302487 29/07/2024 15/07/2024 15/07/2024 1 book