Contemporary Advertising and Integrated Marketing Communications / (رقم التسجيلة. 235458)

تفاصيل مارك
000 -LEADER
fixed length control field 00904nam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field joamsf
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240313102210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240313t2024 nyua|||g |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266077098
040 ## - CATALOGING SOURCE
Transcribing agency joamsf
Description conventions RDA
Language of cataloging eng
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number W415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Relator term Author.
245 10 - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications /
Statement of responsibility, etc Michael F. Weigold, William F. Arens.
250 ## - EDITION STATEMENT
Edition statement Seventeenth Edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 704 pages :
Other physical details colored illustrations ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 21
Topical term or geographic name as entry element Business management
655 #4 - INDEX TERM--GENRE/FORM
9 (RLIN) 15398
Genre/form data or focus term ADVERTISING
655 #4 - INDEX TERM--GENRE/FORM
9 (RLIN) 27048
Genre/form data or focus term MARKETING
655 #4 - INDEX TERM--GENRE/FORM
9 (RLIN) 20224
Genre/form data or focus term MASS MEDIA
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
Relator term Contributor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type كتاب
المقتنيات
Source of classification or shelving scheme Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification main library main library 13/03/2024   659.1 W415 2464768 11/03/2024 1 كتاب