Hill, Elizabeth <br/><br/>
Marketing /  
Elizabeth Hill, Terry O'Sullivan. 
 - London :  Longman,   1996. 
 - x,415p. ;  24 cm. 
 - Longman modular texts in business and economics; .
<br/><br/> Includes bibliographical references , appendix and index. 
<br/><br/><label>ISBN: </label>0582262550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.<br/>Market.<br/>Products.<br/>Product development.<br/>Prices.<br/>Distribution.<br/>Sales promotion.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / H645