Solomon, Michael R. <br/><br/>
Marketing : real people, real choices /  
Michael R. Solomon, Elnora W. Stuart. 
 - xxvi, 774p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0132318040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.<br/>Production.<br/>Sales management.<br/>Distribution.<br/>Consumers.<br/>Market segmentation.<br/>Communication.<br/>Business.<br/>Consumers.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.8  / S689