TY  - BOOK
AU  - Solomon,Michael R.
AU  - Stuart,Elnora W.
TI  - Marketing : real people, real choices / 
SN  - 0132318040
U1  - 658.8 
PY  - 1997///
CY  - New Jersey
PB  - Prentice-Hall, 
KW  - Business management
KW  - Marketing
KW  - Production
KW  - Sales management
KW  - Distribution
KW  - Consumers
KW  - Market segmentation
KW  - Communication
KW  - Business
KW  - Marketing channels
KW  - Sales promotion
ER  -