Tapp, Alan, <br/><br/>
Principles of direct and database marketing /  
Alan Tapp. 
 - Third Edition. 
 - xi, 489 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Direct marketing.<br/>Data bases.<br/>Information technology.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.872  / T174