TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing / 
U1  - 658.872 
PY  - 2005///
CY  - Harlow
PB  - Pearson Education, 
KW  - Business management
KW  - Direct marketing
KW  - Data bases
KW  - Information technology
KW  - Strategic planning
N1  - Includes index
ER  -