Pride, William M., <br/><br/>
Study guide :   marketing : concepts and strategies /  
William M. Pride, O. C. Ferrell. 
 - Tenth Edition. 
 - 294 pages ;  24 cm. 
<br/><br/> Includes appendix. 
<br/><br/><label>ISBN: </label>061819245X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.<br/>Marketing techniques.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947