Malhotra, Naresh K., <br/><br/>
Marketing research :   an applied orientation /  
Naresh K. Malhotra. 
 - Fifth Edition. 
 - xxx, 811 pages ;   24 cm.  + 1 CD. 
<br/><br/><label>ISBN: </label>0132086077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.<br/>Market research.<br/>Data analysis.
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249