Zikmund, William G., <br/><br/>
Exploring marketing research /  
William G. Zikmund. 
 - Second Edition. 
 - xiii, 778 pages ;   24 cm. 
 - The Dryden press series in marketing.  .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Market research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / Z68