TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research / 
T2  - The Dryden press series in marketing. 
U1  - 658.83 
PY  - 1986///
CY  - New York
PB  - CBS College, 
KW  - Business management
KW  - Market research
ER  -