Parsons, W. J., <br/><br/>
Improving marketing performance /  
W. J. Parsons. 
 - First Edition. 
 - xiii, 164 pages ;   24 cm. 
<br/><br/><label>ISBN: </label>0566025957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P272