TY  - BOOK
AU  - Shapiro,Benson P.
AU  - Sviokla,John J.
TI  - Seeking customers / 
SN  - 0875843328
U1  - 658.8343 
PY  - 1993///
CY  - Boston, MA
PB  - Harvard Business Review, 
KW  - Business management
KW  - Customers
KW  - Customer services
KW  - Business services
KW  - Marketing techniques
N1  - Includes index
ER  -