Quelch, John A., <br/><br/>
How to market to consumers :   10 ways to win /  
John A. Quelch. 
 - First Edition. 
 - ix, 224 pages ;   24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing.<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>658.8  / Q3