TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services Marketing:  : People, Technology, Strategy
U1  - 658.812 
PY  - 2011///
CY  - New York, NY : 
PB  - Pearson Education, 
KW  - Business management
KW  - Marketing
KW  - Basic services
KW  - Customers
ER  -