TY  - BOOK
AU  - Ind,Nicholas
AU  - Fuller,Clare
AU  - Trevail,Charles
TI  - Brand together : : how co-creation generates innovation and re-energizes brands / 
U1  - 658.4063 
PY  - 2012///
CY  - London
PB  - Kogan Page, 
KW  - Business management
KW  - Production management
KW  - Marking
KW  - Customers
KW  - Customer relations
ER  -