Perreault, William D. <br/><br/>
Basic marketing :   a marketing strategy planning approach 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 737p. :   colored illustrated ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>MARKETING.<br/>MARKET STUDIES.<br/>BUYING HABIT RESEARCH.<br/>CUSTOMERS.<br/>Textbooks.<br/>MARKETING MANAGEMENT.<br/>CUSTOMER SERVICES.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455