TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : : a marketing strategy planning approach
U1  - 658.8 
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill, 
KW  - Business management
KW  - MARKETING
KW  - MARKET STUDIES
KW  - BUYING HABIT RESEARCH
KW  - CUSTOMERS
KW  - Textbooks
KW  - MARKETING MANAGEMENT
KW  - CUSTOMER SERVICES
ER  -