TY  - BOOK
AU  - Smith,Tim J.
TI  - Pricing strategy : : setting price levels, managing price discounts, & establishing price structures
U1  - 658.816 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning, 
KW  - Business management
KW  - PRICING
KW  - STRATEGY
KW  - COMPETITION
KW  - SALES PROMOTION
ER  -