TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious:  : why things catch on
U1  - 658.8342 
PY  - 2013///
CY  - New York, NY
PB  - Simon and Schuster, 
KW  - Business management
KW  - marketing
KW  - New products
KW  - CONSUMER BEHAVIOUR
KW  - advertising
ER  -