TY  - BOOK
AU  - Weigold,Michael F.
AU  - Arens,William F.
TI  - Advertising
T2  - M Start Here
SN  - 9781259815942
U1  - 659.1 
PY  - 2018///
CY  - New York, NY : 
PB  - McGraw-Hill
KW  - Business management
KW  - ADVERTISING
KW  - MARKETING MIXTURE	
KW  - CONSUMER BEHAVIOUR
ER  -