Baskin, Jonathan Salem Branding Only Works on Cattle : The New Way to Get Known and Drive Your Competitors Crazy / Jonathan Salem Baskin. - First Edition. - 261 pages ; 24 cm. ISBN: 9780446178013 Subjects--Topical Terms: Business management Index Terms--Genre/Form: MARKETINGBRANDINGCONSUMER BEHAVIOUR Dewey Class. No.: 658.827 / B315