TY  - BOOK
AU  - Weigold,Michael F.
AU  - Arens,William F.
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 9781266077098
U1  - 659.1 
PY  - 2024///
CY  - New York
PB  - McGraw-Hill
KW  - Business management
KW  - ADVERTISING
KW  - MARKETING
KW  - MASS MEDIA
ER  -