| 000 | 00835cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c115414 _d115414 |
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| 003 | joamsf | ||
| 005 | 20240822143258.0 | ||
| 008 | 240822t2005 -uka|||g |||| 00| 0 eng d | ||
| 040 |
_beng _cjoamsf _eRDA |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.872 _bT174 |
| 100 | 1 |
_aTapp, Alan, _eAuthor. |
|
| 245 | 1 | 0 |
_aPrinciples of direct and database marketing / _cAlan Tapp. |
| 250 | _aThird Edition. | ||
| 264 | 1 |
_aHarlow : _bPearson Education, _c2005. |
|
| 300 |
_axi, 489 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aBusiness management _921 |
|
| 655 | 4 | _aDirect marketing. | |
| 655 | 4 | _aData bases. | |
| 655 | 4 | _aInformation technology. | |
| 655 | 4 | _aStrategic planning. | |
| 942 |
_cBOOK _2ddc |
||