000 00938nam a2200325 i 4500
999 _c135461
_d135461
003 joamsf
005 20240709105038.0
008 240709t2006 mau||||g |||| 00| 0 eng d
020 _a0618474455
040 _beng
_cjoamsf
_eRDA
041 0 _aeng
082 0 4 _a658.8
_bP945
100 1 _aPride, William M.,
_eAuthor.
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam M. Pride, O. C. Ferrell.
250 _aFirst Edition.
264 1 _aBoston, MA :
_bHoughton Mifflin,
_c2006.
300 _axxiv, 610 pages ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes bibliographical references and index.
650 4 _aBusiness management
655 4 _aMarketing.
655 4 _aDistribution.
655 4 _aPromotion.
655 4 _aPricing.
700 1 _aFerrell, O. C.,
_econtributor.
942 _cBOOK
_2ddc