000 | 00938nam a2200325 i 4500 | ||
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999 |
_c135461 _d135461 |
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003 | joamsf | ||
005 | 20240709105038.0 | ||
008 | 240709t2006 mau||||g |||| 00| 0 eng d | ||
020 | _a0618474455 | ||
040 |
_beng _cjoamsf _eRDA |
||
041 | 0 | _aeng | |
082 | 0 | 4 |
_a658.8 _bP945 |
100 | 1 |
_aPride, William M., _eAuthor. |
|
245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O. C. Ferrell. |
250 | _aFirst Edition. | ||
264 | 1 |
_aBoston, MA : _bHoughton Mifflin, _c2006. |
|
300 |
_axxiv, 610 pages ; _c24 cm. |
||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
||
338 |
_2rdacarrier _avolume |
||
500 | _aIncludes bibliographical references and index. | ||
650 | 4 | _aBusiness management | |
655 | 4 | _aMarketing. | |
655 | 4 | _aDistribution. | |
655 | 4 | _aPromotion. | |
655 | 4 | _aPricing. | |
700 | 1 |
_aFerrell, O. C., _econtributor. |
|
942 |
_cBOOK _2ddc |