| 000 | 01044cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c191085 _d191085 |
||
| 003 | joamsf | ||
| 005 | 20240207115301.0 | ||
| 008 | 200705t2014 nyua|||g |||| 00| 0 eng d | ||
| 040 |
_beng _cjoamsf _eRDA |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bP455 |
| 100 | 1 |
_aPerreault, William D. _eauthor. |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 264 |
_aNew York, NY : _bMcGraw-Hill, _c2014. |
||
| 300 |
_a737p. : _bcolored illustrated ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 650 | 4 | _aBusiness management | |
| 655 | 4 | _aMARKETING. | |
| 655 | 4 | _aMARKET STUDIES. | |
| 655 | 4 | _aBUYING HABIT RESEARCH. | |
| 655 | 4 | _aCUSTOMERS. | |
| 655 | 4 | _aTextbooks. | |
| 655 | 4 | _aMARKETING MANAGEMENT. | |
| 655 | 4 | _aCUSTOMER SERVICES. | |
| 700 | 1 |
_aCannon, Joseph P. _econtributor. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _econtributor. |
|
| 942 |
_cBOOK _2ddc |
||