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Principles of direct and database marketing /

Tapp, Alan,

Principles of direct and database marketing / Alan Tapp. - Third Edition. - xi, 489 pages : illustrations ; 24 cm.

Includes index.

Subjects--Topical Terms:
Business management

Index Terms--Genre/Form:
Direct marketing.
Data bases.
Information technology.
Strategic planning.

Dewey Class. No.: 658.872 / T174

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