Principles of direct and database marketing / (رقم التسجيلة. 115414)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00835cam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | joamsf |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240822143258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822t2005 -uka|||g |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | joamsf |
| Description conventions | RDA |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | T174 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Alan, |
| Relator term | Author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of direct and database marketing / |
| Statement of responsibility, etc | Alan Tapp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 489 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business management |
| 9 (RLIN) | 21 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Direct marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Data bases. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Information technology. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | كتاب |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Source of classification or shelving scheme | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | main library | main library | Extended Library | 06/01/2005 | 015751 | 658.872 T174 | 0446494 | 05/10/2019 | 1 | كتاب |