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Pride, William M.,

Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - First Edition. - xxiv, 610 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 0618474455

Subjects--Topical Terms:
Business management

Index Terms--Genre/Form:
Marketing.
Distribution.
Promotion.
Pricing.

Dewey Class. No.: 658.8 / P945