Marketing : (رقم التسجيلة. 135461)

تفاصيل مارك
000 -LEADER
fixed length control field 00938nam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field joamsf
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240709105038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240709t2006 mau||||g |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618474455
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency joamsf
Description conventions RDA
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P945
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.,
Relator term Author.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc William M. Pride, O. C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement First Edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc Houghton Mifflin,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 610 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business management
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Distribution.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Promotion.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Pricing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.,
Relator term contributor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type كتاب
Source of classification or shelving scheme Dewey Decimal Classification
المقتنيات
Source of classification or shelving scheme Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Koha item type
Dewey Decimal Classification main library main library 06/06/2007 149205 1 658.8 P945 0750816 23/03/2024 11/03/2024 1 كتاب