Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 737p. : colored illustrated ; 24 cm.
Business management
MARKETING.
MARKET STUDIES.
BUYING HABIT RESEARCH.
CUSTOMERS.
Textbooks.
MARKETING MANAGEMENT.
CUSTOMER SERVICES.
658.8 / P455
Basic marketing : a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 737p. : colored illustrated ; 24 cm.
Business management
MARKETING.
MARKET STUDIES.
BUYING HABIT RESEARCH.
CUSTOMERS.
Textbooks.
MARKETING MANAGEMENT.
CUSTOMER SERVICES.
658.8 / P455