Basic marketing : (Record no. 191085)

MARC details
000 -LEADER
fixed length control field 01044cam a2200337 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field joamsf
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240207115301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200705t2014 nyua|||g |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency joamsf
Description conventions RDA
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P455
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
Relator term author.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach
Statement of responsibility, etc William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 737p. :
Other physical details colored illustrated ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business management
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term MARKETING.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term MARKET STUDIES.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term BUYING HABIT RESEARCH.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term CUSTOMERS.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term MARKETING MANAGEMENT.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term CUSTOMER SERVICES.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Relator term contributor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Relator term contributor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Source of classification or shelving scheme Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification main library main library 26/03/2018 221123   658.8 P455 1862427 05/10/2019 1 book