Marketing :
Solomon, Michael R.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 8. - 569p. : col. ill. ; 24 cm.
Business management
Marketing.
Production.
Sales management.
Distribution.
Consumers.
Market segmentation.
Communication.
Business.
Marketing channels.
658.8 / S689
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 8. - 569p. : col. ill. ; 24 cm.
Business management
Marketing.
Production.
Sales management.
Distribution.
Consumers.
Market segmentation.
Communication.
Business.
Marketing channels.
658.8 / S689